Research Center for Cultural and Creative Industries in the Asian-Pacific Region
About the Center
Foundational Purposes
The purposes of the Research Center for Cultural and Creative Industries in the Asian-Pacific Region include to conduct in-depth research on the cultural and creative industries, to help develop unique research programs in the College of Management, and to consolidate the research activities of NCNU.
The Center brings together professors within the College of Management who have expertise in branding, marketing, econometrics, finance, and the cultural and creative industries to explore possible ways to foster the development of the cultural and creative economy.
The Center has completed a research project entrusted by the Presidential Office on the develop strategies and future plans of the cultural and creative industries. The Project explored the industry chains of thirteen cultural and creative industries, using statistical and econometric methods to analyze the development of the target industries. It also examines the cultural and creative industries from both macro and micro perspectives. The purpose of the project is to provide references to policy-making in hopes to bolster the cultural and creative sectors in Taiwan.
The Center also applied to the Collaborative Research Project organized by the Ministry of Economic Affairs to conduct a practice-led research on cultural and creative business model analysis and trading platform establishment, selected four of the thirteen cultural and creative industries in the previous research project to conduct further research on their industry chains. The Center has formed partnership with four major industry research institutes, including National Taiwan Symphony Orchestra, National Taiwan Research and Development Institute, Taiwan Design Center, and Corporate Synergy Development Center. The Center used qualitative research methods to interview business owners in related industries, analyzed business models and industry value chains, and identify the influence of business models on business performance. The aim of the research is to facilitate the development of the cultural and creative industries.
NCNU formed a strategic alliance with National Taiwan Symphony Orchestra on February 1, 2010.
Projects Participated
|
Project Names |
Date |
Funding Amount |
|
Project of the Develop Strategies and Future Plans of the Cultural and Creative Industries (entrusted by the Presidential Office) |
2007.6.1-2007.11.30
|
300,000 NTD |
|
The Collaborative Research Project of the Cultural and Creative Industries Business Model Analysis and Trading Platform Establishment, Ministry of Economic Affairs |
2007.7.1-2010.6.30
|
11,000,000 NTD |
Center Personnel
|
Director |
Jih-Hsin She |
Professor of Department of International Business Studies |
|
Deputy Director(Researcher)
|
Lin Lin |
Dean of the College of Management and Professor of Department of Finance |
|
Deputy Director (Researcher)
|
Chien-Hsiung Cheng |
Professor and Department Chair of Leisure, Tourism, and Hospitality Management |
|
Deputy Director (Researcher)
|
Hung-Yu Chien |
Professor of Department of Information Management |
|
Deputy Director (Researcher)
|
Chien-Liang Chen |
Professor of Department of Economics |
|
Associate Researcher |
Yo-An Huang |
Department Chair and Associate Professor of International Business Studies |
|
Associate Researcher |
Ming-Liang Tsai |
Assistant Professor of Department of Leisure, Tourism, and Hospitality Management |
|
Associate Researcher(Promoter)
|
Shu-Hui Chi |
|
|
Associate Researcher |
Kang Pan |
Director Want Culture Waily/ Ph.D. Student at The School of Arts, Peking University |
|
Associate Researcher |
Kuo-Hua Yu |
Assistant Professor of Taipei National University of the Arts/ Ph.D. Student at The School of Arts, Peking University/ Former CEO at National Culture and Arts Foundation |
Contact Information
ADD:
R314 Research Center for Cultural and Creative Industries in the Asian-Pacific Region, College of Management, National Chi Nan University
No. 470 Daxue Road, Puli Township, Nantou County, Taiwan(R.O.C) 54561
Tel: 049-2910960#4631
Fax:049-2918078