Research Center for Service Science and Tourism Innovation
The service sector is essential to a nation’s economic growth. In the future, the service sector should be better catered to customers’ needs and be of higher quality. Among all service industries, the tourism and leisure industries are two major development focuses of Taiwan. Research Center for Service Science and Tourism Innovation was thus established to serve as a platform for international and industry-university cooperation. The Center also offers workshops and consulting service for professionals in the industry.
The service sector is essential to a nation’s economic growth. In the future, the service sector should be better catered to customers’ needs and be of higher quality. Among all service industries, the tourism and leisure industries are two major development focus of Taiwan. Today, innovation is still much needed to improve the quality and to facilitate the development of the leisure and tourism industries. The two sectors also require more research and exchanges to further advance. Research Center for Service Science and Tourism Innovation was thus established to serve as a platform for international and industry-university cooperation. The Center also offers workshops and consulting service for professionals in the industry.
Taiwan Rural Tourism Association (台灣鄉村旅遊協會)
Taiwan Rural Tourism Association (TRTA) was founded on September 9, 2008. The permission to establish is granted by the Ministry of Interior (document accession number: 台內社字No. 0970209396). TRTA is currently directed by Chien-Hsiung Cheng, professor and Department Chair of Leisure, Tourism, and Hospitality Management. As a nonprofit social organization operating on a commercial business model, TRTA is committed to add value to as well as to enhance the global competitiveness for Taiwan’s agritourism and rural tourism industries. The aim of TRTA is to bring together professionals across industry, academia, and government to facilitate international and cross-strait exchanges, to develop training programs, to foster industry-university cooperation, and to stimulate industry upgrading. The missions of TRTA are as follows:
1. To secure and optimize members’ interests.
2. To bring industry, academia, and government together to improve the research, development, collaboration, and marketing of the agritourism and rural tourism industries.
3. To expand the domestic and international market for the agritourism and rural tourism industries and explore new business opportunities.
4. To provide references for industry policy-making and help facilitate the development of a positive business environment.
5. To promote internalization of agritourism and rural tourism and to improve international visibility.
6. To assist the government in agritourism-related policy planning and implementation, and to provide recommendation for industry forums and research in related fields.
7. To improve intellectual property rights protection and enforcement and to provide related training programs.
8. To assist members to conduct research in agritourism and rural tourism.
9. To improve the training and development of prospective professionals in agritourism and rural tourism, and to stimulate exchanges of experiences and information among members.
10. To foster international and cross-strait exchanges in the agritourism and rural tourism industries.
11. To improve the level of informatization of the agritourism and rural tourism industries in order to drive industry transformation and market expansion.
Taiwan Rural Accommodation Association (台灣民宿協會)
Constitution and Purpose
Taiwan Rural Accommodation Association (TRAA) was founded on April 28, 2003 by a group of pioneers in Taiwan’s rural accommodation industry. The initial purpose of the Association was to promote the legalization of the industry. Today, the main purpose of TRAA is to gather rural accommodation owners across the island to jointly improve the development of Taiwan’s rural accommodation industry, and to facilitate dialogues and exchanges within the rural tourism community. TRAA aims to differentiate Taiwan’s rural tourism industry in the global market through the following three measures: (1) to develop in-depth travel and rural holidays that incorporates authentic historical, cultural and natural elements, (2) to encourage rural accommodation owners to become lifelong learners, and contribute their knowledge and skills to the community, and (3) to encourage the youth to return to their hometowns in pursuit of their dreams in order to facilitate urban-rural coordination. Hopefully, in the future, rural tourism will be a channel to showcase to the world the beauty of Taiwan.
The rural tourism industry in Taiwan has seen a rapid and significant growth over the past four years, and the number of bed and breakfast (B&B) businesses continues to grow. Many people nowadays even travel mainly to enjoy different B&B experiences. In order to adapt to the changing environment as well as to meet consumers’ needs, TRAA shifted its main focus to the B&B industry after obtaining the General Assembly’s approval on September 5, 2007. The current goals of TRAA include to facilitate the development of the B&B industry in Taiwan, to position the industry for growth, to improve the regulatory environment for B&B businesses, to drive local tourism development, and to internationalize the B&B industry
Taiwan Rural Accommodation Association is a nonprofit social organization. Its main purpose is to facilitate exchanges and development of the B&B industry. The Association also combines natural, cultural, and other resources available to promote country life and rural culture.
What We Do
Our tasks include the following:
- To improve the development of the B&B industry and foster international exchanges and cooperation.
- To assist members to start and maintain their B&B businesses.
- To promote strategic alliance and facilitate communication in the B&B industry.
- To develop a service quality assurance certification system and promote integrated marketing.
- To safeguard members’ rights and interests in their business operations.
- To organize workshops and trainings on B&B operations.
- To conduct surveys, research or planning on the B&B and other related industries for government agencies or private organizations.
- Other related affairs.
Administrative and Supervisory Committees
The Outdoor Recreation Association of R.O.C. (中華戶外遊憩協會)
About the Association
Constitution and Purposes
The Outdoor Recreation Association of R.O.C. is an academic organization formed on February 2, 1988 by a group of people who have a true interest in outdoor recreation studies, planning, management and administration.
The association committed to promote outdoor recreation as well as to combine academic research and practical expertise in the industry, with the ultimate goal to improve the quality of life for people across the nation.
What We Do
1、To maintain contact with other outdoor recreation professionals and organizations in order to jointly enhance the quality and development of the outdoor recreation industry.
2、To design and plan outdoor recreation areas.
3、To conduct research on outdoor recreation activities, operations and management.
4、To publish outdoor recreation-related journals and books.
5、To organize or take part in academic conferences, workshops, exhibitions, observations and trips.
6、To assist in other outdoor recreation-related affairs.
Address: No. 1 Daxue Road, Puli Township, Nantou County, Taiwan (R.O.C) 54561
Journal of Outdoor Recreation Study (ISSN 1012-5434) is the Association’s official scholarly journal. The Journal was established in 1988, and is published quarterly in March, June, September, and December. It is officially listed in the Taiwan Social Sciences Citation Index (TSSCI) in October, 2004 by the Research Institute for the Humanities and Social Sciences of the Ministry of Science and Technology. The latest issue is Volume 21, Issue 4.
In order to promote research in outdoor recreation and provide a platform for sharing and exchanges, the Association organizes the Conference on Leisure, Recreation, and Tourism Studies, which is held every year between September and October. To date, the Conference has been held ten times since 1997. The Conference encourages submissions for paper presentations from all interested professionals, inviting scholars and researchers from all related fields to present their work. With the constant efforts made by the current and previous Director-Generals of the Association, the event continues to evolve and the number and quality of submissions continues to grow each year.
In addition to promoting research in outdoor recreation management and other related fields, the Association also helps oversee government policy implementation and facilitate dialogue within the recreation community. Every January, scholars from home and aboard are invited as keynote speakers or panelist to the Association’s annual General Assembly.
Research Center for Service Science and Tourism Innovation Proposal
Regulations for Research Center for Service Science and Tourism Innovation